Rum comes in different flavors and colors, from white to spiced. But none of them can match the legendary status of Old Monk in India. It’s the drink of choice for many of us who grew up mixing it with coke, and we have our own preferences for how strong or sweet we like it. Just like wine lovers care about the texture of their drink, we care about our Old Monk. And one of the best things about it is how cheap it is. I once made the mistake of buying an Old Monk in the USA, where it cost me a whopping $20 (~ ₹ 1600 ) for a bottle, which would normally cost me between ₹250 -400 back home. It’s so cheap that I now adjudge the quality of a bar based on how it prices the Old Monk on the menu.
Rum is a bargain compared to other drinks in India (I’m not talking about pheni and such :p). When people are still exploring the world of booze, and have a tight budget to indulge their cravings, rum is a lifesaver. I can’t forget how I always ordered Old Monk from the MyBar menu whenever I went out with my buddies for a bash in college. It was only ₹70-80 for a 30 ml shot, and now it’s ₹125. Even with the inflation over the last 8 years, Old Monk remains the cheapest option on the bar menu, but not the least popular. 😊
To illustrate how I use Old Monk as a gauge of how upscale a bar is, let me give you some examples. If I consider MyBar as the lowest of the low in terms of pricing, then any restaurant that charges more than that would be a step above MyBar. To support this further, here is another case. Even though I graduated from college a long time ago, I still like to save money on my booze when I drink outside. So, once in a while, I go to a restaurant called Café Sandoz in Delhi, which is right next to the entrance of IIT Delhi. Sandoz sells Old Monk 30 ml for ₹140, which is not too bad. On the contrary, slightly fancier places near Connaught Place in Delhi offer Old Monk for ₹200-250, a hike of ~60-100% over the cheaper place. But there is another thing, many of the bars near Khan Market, which is a much more posh area than CP, also have Old Monk in the same price range. In fact, Anglow, a restaurant/ bar in Khan market charges ₹215 for Old Monk, while giving a huge improvement in terms of atmosphere. One could infer that for the middle to upper-middle range of bars, the Old Monk index does not match the other items on the menu, thus, giving broke students a chance to enjoy a better experience, as long as they fill up on the ‘Chakhna’ before entering the bar.
How about the high-end category?
Well, hotels like Hyatt and Taj might not even have the Old Monk, and lure you with some other choices. But rum is rum, and therefore, high-end pricing of rum at these places is only reasonable because you are there. The prices at such places can vary from ₹300 – 750, with markups ranging from over 140 – 500% over the cheaper options. Unfortunately, no experience advantage for broke college students here, unless you are relying on the restaurants to fill you up with buns, bread sticks, and baguettes, which makes you overjoyed when you find out they are actually ‘free of charge’.
In conclusion, Old Monk is more than just a rum. It is a cultural icon, a symbol of nostalgia, and a measure of affordability. It has a loyal fan base that spans generations and regions, and it offers a unique experience that no other drink can match. Whether you are a college student, a working professional, or a retired person, you can always enjoy a glass of Old Monk with coke, and feel the warmth and happiness that it brings. Old Monk is not just a drink, it is a way of life.